Skip to content For over 20 years, a prominent auto dealership new to our company, faced a stagnant period with its long-standing employees resistant to change, especially in the finance department. Their challenges were significant, deeply rooted in outdated sales techniques, inconsistent sales processes among finance managers, and a lack of accountability.
Trutential stepped in to revolutionize their approach. We implemented a comprehensive finance training program tailored to modernize their sales strategy. This involved weekly one-on-one meetings, training scorecards focusing on Delivery, Accuracy, Timing, and Tonality, and a structured three-phase approach for finance managers. Our monthly finance meetings delved into strategies, lender gross, volume, average interest rate, and market share.
The results were not just transformative; they were groundbreaking. Despite selling fewer units — our client saw a remarkable 96.55% increase in Total Gross Income. More impressively, their Per Vehicle Retail (PVR) skyrocketed by 121.86%.
These figures highlight the efficacy of our training and our commitment to not just elevating sales but reshaping the very culture of finance management in the automotive industry. We’ve not only equipped our client for present success but also prepared them for future growth with our internal bench program, nurturing top sales talent for internal promotion.
At Trutential, we believe in turning challenges into opportunities, ensuring that even the most seasoned professionals can adapt, grow, and excel in today’s dynamic market.
We partnered with a dealership group that was facing difficulties for over a decade. This group, with 12 dealerships, was struggling with inconsistent practices that led to unhappy customers, administrative delays, and funding issues, all of which were dragging down their performance.
Our mission was to streamline their operations across all dealerships. We aimed to make the sales and financing experience smoother, which is a crucial part of the customer’s journey when buying a car. To achieve this, we focused on three key actions:
When we first started working with the group, they were in a tough spot, selling over 10,000 cars annually with an average profit of about $1,500 per car. But in just the first year of our partnership, even though they sold slightly fewer cars, their total profit skyrocketed, with a 96.9% increase, which meant the average profit per car went up by an impressive 102.7%!
After four years, the impact of our strategies was even more striking. The dealership group’s net profit margins greatly increased, resulting in a total gross income boost of over 387%.
These outcomes are more than just statistics; they symbolize Trutential’s dedication to improving dealership operations. By focusing on streamlined, effective processes and exceptional customer service, we help our clients not just reach but exceed market expectations.
Trutential is committed to turning challenges into profitable opportunities, ensuring our clients stand out in the competitive automotive market.
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